Cloe Jakel
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is it me you’re looking for?

I’m Cloe, a product designer and builder. I shape products from the decisions that set their direction to the details that make them work.

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Shaping what’s next
Shaping what’s next
Shaping what’s next
Shaping what’s next
Shaping what’s next
Shaping what’s next
Shaping what’s next
Shaping what’s next
Shaping what’s next
Shaping what’s next
Shaping what’s next
Shaping what’s next
Shaping what’s next
Shaping what’s next
Shaping what’s next
Shaping what’s next
Shaping what’s next
Shaping what’s next
Shaping what’s next
Shaping what’s next

What I’m working on

Experimenting

Shaping a new model for AI-enabled product teams

I’m leading a cross-functional squad to define how AI changes the way we shape, design and build products. The model brings product management, design and AI-assisted development closer together, to scale across our other squads. I’m owning product direction and using Claude Code alongside engineers to shorten the path from idea to production.
Building

Designing for Kolmeo’s next phase of growth

I’m shaping, designing and building Kolmeo Plus — a new trades marketplace central to Kolmeo’s growth strategy and expected to become its main revenue driver. I’m leading the product strategy and experience while defining a new commercial model for how rental agencies source and manage maintenance with trades.
Case Studies
Case Studies
Case Studies
Case Studies
Case Studies
Case Studies
Case Studies
Case Studies
Case Studies
Case Studies
Case Studies
Case Studies
Case Studies
Case Studies
Case Studies
Case Studies
Case Studies
Case Studies
Case Studies
Case Studies
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Proptech

Kolmeo

I led the design of a critical rent increase workflow, challenging a quick-fix MVP to create a more integrated experience. The result was 59% account adoption in just 14 days.
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HealthTech

BeneDocs

I led the design for an AI-powered clinical documentation tool from discovery through beta, translating complex AI capabilities into an intuitive workflow while balancing patient privacy and clinician control.
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Government

Service Victoria

I shaped the foundational experience for Victoria’s Digital Driver Licence, balancing trust, security and usability to support adoption at scale. Now used by over 1.8 million Victorians.
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Let's Chat
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Let's Chat
Let's Chat
Let's Chat
Let's Chat
Let's Chat
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Let's create something amazing together